Thinx

(The Only Period-Proof Panties)

Thinx is dedicated to destigmatizing periods and shedding the stereotypical representation that surrounds feminine products. Period.


ROLE // COPYWRITER

ART DIRECTOR // KAT ASHENDEN

 

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DIGITAL SUPPORT GROUP

Women can air some dirty laundry and have a chance to have their story featured and win 20% off a set of F My Period Panties.

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F My Period Panties

Seven limited edition panties that are inscribed with honest period thoughts.

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social

 
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Pop–up shop

Thinx will open pop-up shops so women can have a safe place to relax and re-energize so they can get back to living their best lives. (And buy some Thinx panties, of course.)

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