Axos Bank
Wholesale, Correspondent, and Portfolio Lending
By trading product-first lending language for a sharper, broker-first voice, I turned complex products into clear reasons to click, close, and keep deals moving.
Over six months, the shift lifted engagement from opens to clicks to webinar attendance.
+15%
AVERAGE OPEN RATE
24.03% → 27.58%
+43%
AVERAGE CLICK RATE
1.89% → 2.70%
+103%
WEBINAR CONVERSION
31% → 63% (6-month high)
Refer a Friend
Consumer Deposits
Small Business Banking
